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Foster creative and innovative approaches

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Incorporate public art into buildings, spaces and places to enrich the experience of the urban environments
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Local  Heritage

Explore, interpret and reinterpret the local heritage in dynamic ways.

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Cultural Viewpoints

Integrate diverse cultural viewpoints.

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A dedicated arts strategy recognizes the crucial contribution the arts make to our city’s livability, wellbeing and identity. Studies illustrate investment in arts and culture can help:

  • Attract visitors

  • Create jobs

  • Attract and retain businesses

  • Revitalise places


Art can energize places where everyone can experience the joy of creativity and the senses. Key objectives of  a Public Art Strategy is:

  • Quality: Enhancing the physical and visual quality of an environment and the experience of those using it

  • Distinctiveness: Contributing to the creation of a unique identity for a place through work that is original, site specific and meaningful

  • Sense of place: Reflecting and interpreting key local references such as heritage, landscape, site uses and local population

  • Engagement: Creating a sense of community and civic pride through involving residents and other stakeholders both in the process and the outcomes

  • Profile: Putting the town or city ‘on the map’ nationally and internationally through ambitious commissioning programmes and helping to raise the profile of issues such as diversity and mental health

Local Heritage

Local Heritage is an expression of the ways of living developed by a community and passed on from generation to generation, including customs, practices, places, objects, artistic expressions and values.


Cultural heritage produces tangible representations of the value systems, beliefs, traditions and lifestyles. As an essential part of culture as a whole, It contains visible forms from antiquity to the recent past It can be distinguished in:

  • Built Environment: Buildings, Townscapes, Archaeological remains

  • Natural Environment: Rural landscapes, Coasts and shorelines,  Agricultural heritage

  • Artefacts: Books & Documents, Objects, Pictures


Tangible cultural heritage can be defined as

  • Movable: paintings, sculptures, coins, manuscripts

  • Immovable: monuments, archaeological sites etc.

  • Underwater: shipwrecks, underwater ruins and cities 

Intangible cultural can be defined as

  • Oral traditions, performing arts, social practices, rituals, festive events. This is perceived through cuisine, clothing and forms of shelter, traditional skills, storytelling and technologies

  • Knowledge and practices concerning nature and the universe

  • Knowledge and skills to produce traditional crafts such as religious ceremonies, performing arts

Cultural Viewpoint

Successful places are made of a myriad of cultures, ethnicities and inhabitants. Create places from the viewpoint, beliefs, values, and experiences of the local culture.

  • Context: Local knowledge and insight builds better environments Understanding local laws, regulations, and customs, as well as the natural and built landscape, can help create thriving places.

  • Diversity of perspectives: recognizing the diversity of points of view for different people; understand underlying assumptions, perceptions and ideas from the perspective of the various parties This also contributes to promoting dialogue

  • Access and participation: Ensure the broadest possible access to and the participation of the populations concerned. This helps identify cultural factors that might limit access as well as culturally appropriate participation and decision-making mechanisms.

  • Cultural heritage: Tangible, intangible/living of the population concerned. Any potential negative impact on the cultural heritage of the people concerned has to be avoided. At the same time, all opportunities for building on cultural heritage as an asset, should be harnessed to reinforce success.

  • Economics of culture and creativity: Creativity and to the economic dimension of cultural activities, goods and services. Promote cultural diversity and the possible economic activities that are linked to it while respecting intellectual property rights.

United Nations Sustainable Development Goals 
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Local Heritage
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12. Responible Consumption & Production.
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Cultural Viewpoint
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12. Responible Consumption & Production.
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